Date: 8/5/2024
Subject: Hot Topics August 2024
From: Jessica Meath

THE MARKETING ISSUE

BOOST YOUR HOT SPRINGS ATTRACTION: LATEST SOCIAL MEDIA TRENDS & STRATEGIES WITH INDUSTRY EXPERTS

Tuesday, August 20th at 12:00 p.m. MDT

Join us for a social media webinar and discover the latest trends in social media marketing, with practical tips that you can implement into your own marketing strategy to promote your hot springs attraction.

Topic Highlights:

industry-related insights to support your social media marketing efforts
how you can expand your audience through the @HotSpringsofAmerica social media community
breaking down strategy with simple content ideas that have proven to be successful

This will be a 30 minute presentation with an extended 20 minute Q&A. To submit your questions register here.

About the Speakers:

Meet Olivia and Marlene, the Co-Owners of HospitalityMarketing.org a boutique marketing agency focusing on social media and newsletter campaigns for hospitality clients with a special love for hot springs and wellness attractions.

They are the social media content creators behind Hot Springs of America and the award-winning Colorado @hotspringsloop accounts. From marketing strategy to ad campaign management, their agency offers a collaborative hybrid method, focusing on authentic and effective storytelling that ultimately turns followers into guests.

PARTICIPATE IN THIS YEAR'S ENHANCED SOAKEMBER EVENT

Soakember is an annual event celebrated throughout the month of November, dedicated to spotlighting the rich heritage of American hot springs and soaking culture, while also embracing the broader global community.

The event serves as a spotlight for hot spring and soaking destinations across the United States and beyond to not only showcase their distinct waters and pools, historical significance, and soaking cultures but also to promote wellness in all its facets.

Through a variety of curated events and experiences, participants are invited to embrace the restorative power of soaking, fostering a deeper connection to oneself, one's well-being, and the natural world.

This year, participating destinations will have the chance to showcase their stories, events, and offerings through a week-long Instagram takeover. Promotional opportunities kick off in September, so it's time to unleash those creative minds!

As an additional bonus, members of the Hot Springs Association will receive event promotion in the Hot Springs of America newsletter, on our social channels and links on their Hot Springs of America landing pages.

LEARN MORE

PARTICIPATE IN THE 8th EDITION OF WORLD WELLNESS WEEKEND

World Wellness Weekend is an opportunity to raise awareness about the many benefits of hot springs and #WellnessForAll with you and (currently) 8,300 venues in 150+ countries!

Here are ways to get involved:

View this video post with tips on getting ready and earning badges
Read June's press release for insight and inspiration
Email jessica@hotspringsassociation.com if you are interested in a call with Jean-Guy de Gabriac, founder of World Wellness Weekend, who can share some best practices for generating media exposure and attracting new clients

GET STARTED